martes, abril 23, 2013

7th A- 7th ‘B’- GLOBAL COMMUNICATION

GLOBAL COMMUNICATION – 7th ‘A’


What are we doing and why

We are searching for information about the mass means of communication, because every year at school we make a project and, this year, the topic of it is Global Communication. Related to this topic we are going to create a blog and a magazine, and we will also do a painting on a wall.

Why is communication so important?

Communication is important because if we did not communicate with the people around us we would not know other people´s opinions and thoughts. Through communication, we can stop wars and fights.

Communication is also important for life. Without it, we would be alone and sad because we could not talk to anyone or tell our needs.

We can communicate in many ways, such as by talking, making gestures, writing, etc.

What is mass media?

Usually, we understand Mass Media as something related to newspapers, magazines, book publishing, radio, T.V. and films, as these means are used to provide information, news and advertising.

Through mass media, individuals and entities relay information to large segments of population at the same time.

Mass media through history

Some centuries ago, people only knew a few ways of communicating. They could speak to each other, send smoke signals, send a person with a message. Later on, new means of communication were created, such as telephone, books, newspapers and also magazines.

The first boom of media was when the radio and the television were invented. The second expansion of it occurred when the first communication satellite was launched into orbit, on 1960.

Nowadays, we have lots of ways of communication. One of the most powerful of them is the Internet.


 
 

GLOBAL COMMUNICATION – 7th ‘B’


Primera parte 



 7ºB  ha estado investigando acerca de la comunicación y los distintos medios de comunicación a lo largo de la historia.


We are doing research on means of communication through time:


ØLetters / Messengers /’Chasquis’

ØTelegraph / Morse Code / Telephone /Mobile phone/ Fax/text messages /Radio messages

ØSatellites

ØTelevision & Radio Newspapers and magazines (printing press)

ØSigns and symbols: Traffic signs Notices / ‘ Smoke’ signs /  “ Ship” Flags / ‘Sign Language for Deaf- Mute people / Braille system for Blind people

ØInternet: E-mail / Chat rooms / Forums/ Social nets: Facebook (Prons & Cons)/ Twitt


Segunda Parte


En esta oportunidad nos interiorizamos sobre qué es la comunicación,tipos de comunicación,su importancia y cuáles son las barreras que la impiden.


COMMUNICATION


üCommunication is the activity of giving information through the exchange of thought. There is a sender, a message, a channel  and a recipient. It can occur only if the recipient understands the message. It can be:

·         Human: Pictorial and spoken languages. They are a system of symbols:

      -Verbal: it requires interpersonal processing, listening, observing, analyzing.

     - Non-verbal: body language, eye-contact, sign language, pictures, graphics.

·         Non-human: every information exchange between living organisms (e.g. bacteria)


üThere are barriers which impede  effective communication:

     -Physical: due to the characteristics of the environment(background noise, poor lighting, extreme weather conditions, the technology used might be failing)

    - Attitudinal: personal attitude

   - Ambiguity: words sounding the same but havin a different meaning

   - Individual linguistic ability: Using jargon or difficult words that not all the audience can understand.

  - Psychological: caused by each individual’s discomfort in a situation.


üCommunication Noise: this is an interference with the decoding of messages sent over the channel by the encoder. It can be:

-          Environmental: e.g a loudspeaker, construction noise outside, etc.

-          Physiological: physical impairments such as being blind or deaf.

-          Semantic: when it is difficult to understand the meaning of words.

-          Syntactic: when there are a lot of grammar mistakes.

-          Organizational: the message is poorly organized, it is confusing.

-          Cultural: people from different cultural backgrounds might understand differently.

-          Psychological: e.g. the person’s feelings or mood can affect it (sadness, anger). They might lose the focus of attention.


TELECOMMUNICATION
(communication at a distance using technological means)


A long time ago, messages were transmitted only orally or through letters. There were messengers in charge of delivering that information to people. For example, in South America there were ‘Chasquis’. They were young men who travelled from place to place representing ‘Inca’ and delivering messages to elderly people in the different villages. They, in turn, would transmit the information.

As time went by, technological  devices were developed and communication could be achieved through other means such as:




-          The telegraph

-          The telephone

-          Video telephony

-          Satellites